1 & 1 MY WEBSITE
Ivy Bridge College
The advertisement I chose came from Popular Mechanics, June 2012 edition. The name of the advertisement is 1 & 1 MY WEBSITE. I believe the advertisement is effective because it is helping business owners build a website easily. As stated in the ad, building a business website is easy. The group making the claims is a member of united internet. The targeted audience is business people who are looking to put their business on the Internet.
In the advertisement, an individual can see how easy it is to obtain this website and what is included in your package. It is very easy to read and understand. There is a laptop toward the bottom of the page and four boxes above showing you how to get online. The first box is for you to select the type of business you own and it shows what the looks like on the web. The second box wants you to choose your color scheme the third one wants you to customize your design. You cannot see the words to read what it states in the third box, because that is not their intention. They want you to know what the page looks like, so you will know you are at the right place. The last box tells you that you are Online. On the right side of the advertisement it tells you no matter what type of business you have, 1 & 1MyWebsite comes with customizable industry designs, making it easy to create the perfect website for your business.
Underneath this it tells you exactly what is included in you package, so you are not mislead. Your package will include, Free Domain with Private Registration Keeps your personal information confidential. 200 Professional E-Mail Addresses email@example.com. Shopping Cart - Sell products on your website. Highlighted in yellow it states that No software installation or web design experience required. There is nothing hidden in this advertisement. It is simple and anyone can use it very easily.