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MKTG2100
Principles of Marketing

Nestle Milo Situation Analysis and SWOT
Group Report
               
Done By:
Andrew Haryanto (c3098388)
Lim Hwee Wen (C3137286)
University of Newcastle

Executive Summary
This report will talk about the situation analysis and also the SWOT analysis of Nestle Milo in the beverage competition market. The origin of Milo product was from Australia and made from the combination of Malt and chocolate that became very popular around the world. First part of this report is about the market situation and company background of Nestle Milo, which is popular among children up to mature people. Second part of this report will discuss about the competitors of the Milo that can affect the sales of the products, next is external and internal environment that affect the company in competition will discuss in this report. The last but not least is about the SWOT analysis that used to know the position of the company in the market so that can maintain and improve the performance of the employee to be the best beverage in the world.
Introduction
Marketing is one of the most important aspect that the companies need to concentrate to achieve the needs, wants, and demands from the customers and also to achieve the main goals of the company. Before start to do a marketing action, the company needs to create a marketing plan in fact the most important of on the marketing process. The expansion of marketing plan is very reliant towards analysis of the industry, business and the product situation (Kotler, Adam, Denize, & Armstrong, 2008). In order to analyze the industry and the product situation, the company (in this report Nestle Milo) needs to analyze the current market situation then summaries the entire element to come with SWOT as the conclusion of the report. This report will discuss about the Nestle Milo background and market situation, Competitors of Nestle Milo in Singapore, environmental analysis and the last part that most...

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