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Ad Semiotics Essay

  • Submitted by: jganci
  • on February 17, 2012
  • Category: Arts and Music
  • Length: 450 words

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Below is a free excerpt of "Ad Semiotics Essay" from Anti Essays, your source for free research papers, essays, and term paper examples.

San Diego Convention & Visitor Bureau is a company that assists those planning a vacation to book an extraordinary vacation to the San Diego region.The advertisement for San Diego Convention & Visitor Bureau is effective at capturing ones attention and promoting family-oriented fun. The ad's layout, colour and images work together effectively to create the ideal family vacation.
One of the strongest design elements in this advertisement is the colour. The colours used are very bright and vibrant and the contrast of colours is very warm and welcoming.   Yellow as a background sends out a message and works well in such an open context, it stands out. Red being a very powerful colour, stands out amongst the yellow background and improves legibility. With yellow being the colour of sunshine and being associated with happiness and energy, the colours are perfect for a vacation advertisement. The same kind of colour contrast is show in the images.
The images in this advertisement for travel show excitement and relaxation. The image of the boy is placed at the top of the ad and right away grabs the readers attention. He is very happy and shows that he is excited to be where he is. The image of the family feet, placed at the bottom of the page has a sense of relaxation after reading the information. With the images using colours such as yellow, red an blue, they tie into the concept and follows a sense of continuity. Using both images shows that as a family can have fun and enjoy some down time while on a family vacation. Both the images and the text have a sense of youth, which most people experience when on a family vacation.
Playing a valuable part in advertisements, the text portrays the overall theme of the concept. The text is simple in terms of font choice, but catchy because of placement. The choice of red writing on the yellow background really brings out the contrast. The headline “ Don't take them on sucky vacations. Remember, one day they'll choose your...

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Ad Semiotics Essay. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Ad-Semiotics-Essay-168381.html


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