August 19, 2012
Amazon.com is one of the internet biggest bazaars, which carries everything from books to jeans, and from computers to football tickets. Amazon.com makes shopping online convenient because its business model constantly changes to keep up with other online sites such as Google. Although Google is one of the largest price-comparison sites that upload prices, but the inventory is not as large as Amazon.com. However, there are some stores that even have the online layaway plans and gift exchanges. In the beginning, Amazon.com failed to yield profitability so it spent many years and billions of dollars creating a massive infrastructure for the general public. This infrastructure has a storage system, e-mail, processing, and transaction systems (Rainer & Turban, 2009).
Amazon has an enormous catalog of items and a growing number of other junk that shoppers can purchase and have shipped in a few days. It also has a program in which other Web sites can refer consumers to purchase their favorite items on Amazon.com (Jones, 2012). It is sort of like an auction site and people flock there to sell stuff. Amazon charges a small commission in which the seller pays when the product is sold. Consumers can find anything on sell at Amazon. These systems have a large infrastructure that was developed to provide space so that retailers could create their own online storefront. By allowing businesses to utilize their remaining infrastructure proves to be an advantage. Amazon continues to stay ahead of the competition, but its competitors can turn out to be a threat.
Buying stuff online is really no different than buying something at the retail store. To purchase an item on Amazon.com, consumers or retailers can visit the website, find the item, and enter the payment and shipping details, and then the item will be sent to them (Jones, 2012). Because doing business on the Web is...