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Analysis of a New Website Launch

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I work for a company called Bingo Games Ltd, which specializes in promoting and advertising its own Bingo websites. After a major success with our initial project on a network called Virtue Fusion, it seemed only logical to initiate another one. While the first one was carefully tailored to anticipate any possible problems, we were confident that this was not needed with the second one. However, this was not the case. A project of this magnitude requires a great deal of funding, and every action should have been taken to ensure we don't exceed our budget. It was soon clear that only the budget would be exceeded, but most deadlines wouldn't be met either. Problems popped up one after the other, mostly within the design team but the management team was at fault as well. Confidence was gained too quickly after a single project flew off the ground – and falling down was hard with this one.
The main developer was suddenly sick and was expected to be unavailable for a few weeks at least. A major setback. The senior designer, who was in charge of the home page layout and a few other things, was not aware of the fact that all his work was not being backed up automatically as it usually is. His computer suffered a malfunction unexpectedly and a few months worth of designs were lost. He redesigned a few things that were urgently needed, and in a rush to get things done on time crucial parts of promotions were left out of promotional leaflets and emails. The company that was in charge of developing our casino slots delivered the product without testing it properly, not realizing that they were not working properly.

All of these issues were somewhat manageable, so we decided to go through with the launch of the website and deal with the problems along the way. What we didn't anticipate though is the fact that we would be literally flooded with customer queries and complaints, which made the situation more than delicate considering how the website was in its infancy....

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