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Below is an essay on "Ansoff" from Anti Essays, your source for research papers, essays, and term paper examples.

Ansoff Matrix
Strategy Skills

Team FME
www.free-management-ebooks.com
ISBN 978-1-62620-950-3

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© www.free-management-ebooks.com 2013. All Rights Reserved
ISBN 978-1-62620-950-3
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Ansoff Matrix

Table of Contents
Preface

2

Visit Our Website

3

Introduction

4

Ansoff Matrix

6

Market Penetration Strategy

10

Market Development Strategy

13

Product Development Strategy

16

Diversification Strategy

21

Summary

24

Other Free Resources

25

References

26

ISBN 978-1-62620-950-3 © www.free-management-ebooks.com

1

Ansoff Matrix

Preface
This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization’s marketing strategy with its general strategic direction.
You will learn:
●●

How the Ansoff Matrix can help you to develop a strategy for improving your market position

●●

The four ways that an increase in market penetration can be achieved

●●

The risks inherent in a market development strategy and how these can be minimized

●●

The three approaches to brand extension that can maximize the opportunities for
success whilst minimizing the risks

●●

The three methods that organizations can use to diversify into new markets with
new products

ISBN 978-1-62620-950-3 © www.free-management-ebooks.com

2

Ansoff Matrix

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MLA Citation

"Ansoff". Anti Essays. 13 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Ansoff-759623.html>

APA Citation

Ansoff. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Ansoff-759623.html


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