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Apple Computer – Integrated Global Marketing Case Study

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Apple Computer – Integrated Global Marketing Case Study Sample Project Paper

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Apple Computer – U6A2 Integrated Global Marketing Case Study | Page 2 of 33

Table of Contents Introduction ................................................................................................................................................. 4 Use of Information Sources ........................................................................................................................ 6 Segmentation, Target Marketing, Positioning .......................................................................................... 12 Market Segments ................................................................................................................................... 13 Target Marketing ................................................................................................................................... 14 Positioning............................................................................................................................................. 14 Product Strategy ........................................................................................................................................ 15 Branding .................................................................................................................................................... 16 New product development ........................................................................................................................ 17 Integrated Marketing Communications .................................................................................................... 18 Promotional Mix ....................................................................................................................................... 19 Advertising...

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"Apple Computer – Integrated Global Marketing Case Study". Anti Essays. 14 Dec. 2018

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Apple Computer – Integrated Global Marketing Case Study. Anti Essays. Retrieved December 14, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Apple-Computer-Integrated-Global-Marketing-347877.html


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