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Automobile Industry : Passenger Vehicle Essay

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[Type the company name] |
Industry Awareness |
Automobile Industry : Passenger vehicle |
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Group 13 |
9/16/2012 |


Submitted by,
Ashwani Kansal Harmeet Singh Bhogal Puli Harichandan Niyati Jhunjhunwala Mohammad Shameem Yogesh Shivdas Vasanth S

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Executive Summary
With expected sales of ~4.5 million passenger vehicles in FY13e, India’s passenger vehicle market ranks as world’s seventh largest; larger than markets like United Kingdom, France and Spain by
Volume
- India has been one of the few markets globally to buck the recessionary trend and record a strong volume growth during recession
- Strong expected economic growth, rising disposable income levels, favorable demographics, easy financing environment and relatively low car penetration have been the prominent growth drivers for the industry
- While at the one end, the growing domestic market is attracting foreign OEMs, on the other, established players are positioning themselves as strong contenders to offer low-cost car manufacturing capabilities to the world
- So far, most foreign car makers, barring Hyundai have focused on the sedan and premium segment cars, shying away from the highly competitive small-car segment; with these players now launching small-cars that too designed keeping in mind specifically the Indian consumer, the small-car segment, which has so far been dominated by three players commanding over 80% of the volumes is likely to see increase in competitive intensity  
- Some of the newly launched models have had good initial response and have been aggressively priced, indicating new entrants’ strategy to grab market share while sacrificing profitability
- Large established incumbents in the Indian passenger vehicle market derive strength from their low-cost manufacturing capabilities (especially in the small-car segment), strong brand recognition and wide...

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