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Bcom 275 - Know Your Audience Paper

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Knowing Your Audience
BCOM/275
September 19, 2011

On August 5, 2010, a small copper mine located in Chile suffered a cave-in which left 33 workers trapped underground. With workers being trapped 300 meters below ground with limited food, water, and oxygen, nobody knew for sure how long they would survive. After four days of being trapped, there was still no idea if any of the miners were even alive. Never before have so many workers survived being trapped underground for so long (Yang, 2010).   However, tears became cheers when 33 miners were located and rescued without having to lose anyone.  
Though the job may be dangerous, you just never expect anything to happen. What did the employer tell the families of the men trapped? What did the employer tell its employees? With these types of communications the audience must kept in mind.   This paper details the ways the families of the miner will receive a message about the incident. While reading further, you will see how the company employees received the message of the incident.   The intended need for the delivery of the messages were on point
Special considerations come into play communicating with different audiences. Especially, in this matter when sensitive issues are at hand.   If word just went out person to person, the communication could be lost, misunderstood, or incomplete. The audience must be taken into consideration when conveying a message so it does not leave the audience misinformed and angry.
When dealing with the families in this matter, a sense of empathy and sympathy should be directed toward them. While communicating to the families, everything should be prompt so that they do not hear about what happened to their loved ones on the news or through the grapevine. The families want to know how and why this happened. Then what is the plan for rescue. The families have no idea of mining, so you would have to make sure the message is simple to understand what exactly went wrong. Though the...

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