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Best Generic Competitive Plan For Panera Bread

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Case Analysis: Best Generic Competitive Strategy

            for Panera Bread Company

                                                      William Stephenson

                New England College

            Author Note

                                  Written assignment for M.S. Management Course:

                                          MG6610 – Strategic Planning and Policy

    L. Whitney - Facilitator

  Case Study:   Best Generic Competitive Strategy                           1.

              For Panera Bread Company

This   case   study   involves   considering   the   five   generic   competitive   strategies

as   presented   by   (Thompson,   Peteraf,   Gamble,   Strickland,   Chapter 5,   2012)   and

choosing   the   most   advantageous   and   strategically   competitive   one   for   Panera   Bread

Company.

“Panera   Bread   Company   (Nasdaq: PNRA)   operates   the   signature   restaurant

chain   Panera   Bread,   selling   hand – crafted   breads,   sandwiches,   salads,   and   drinks.

Panera   Bread   bakery – cafes   are   often   associated   with   the   concept   of   ‘ fast

casual’ ,   a mixture   between   fast   food   and   more   upscale   casual   dining.   Customers

still   pay   for   their   food   at   the   counter ,   like   a   traditional   fast   food   restaurant,   but

Panera   arranges   tables   and   chairs   to   be   conducive   to   group   meetings.   Most   Panera

Bread   restaurants   are   located   in   strip   malls   and   regional   malls.”   (Panera Bread

Company (PNRA),   2010 ,   page 1).   Panera   emphasizes   the   freshness   of   its’   breads

which   are   produced   daily   from   their   some   eighteen   regional   bakeries, along   with

its’   gourmet - quality   sandwiches   and   quality   coffee   and   drinks . Also   offering   wi-fi

and   a “chill – out”   relaxed   ambience,   Panera   attempts   to   offer   a   “ third   place ”

concept   suggested   by   Zumpano   (2006)   which   offers   a   location   “ other   than   home

and   work...

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MLA Citation

"Best Generic Competitive Plan For Panera Bread". Anti Essays. 13 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Best-Generic-Competitive-Plan-For-Panera-169232.html>

APA Citation

Best Generic Competitive Plan For Panera Bread. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Best-Generic-Competitive-Plan-For-Panera-169232.html


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