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Breadtalk Mm Essay

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Below is an essay on "Breadtalk Mm" from Anti Essays, your source for research papers, essays, and term paper examples.

Target Markets
The target market has been segmented into three segments as follows:
• Post-Graduate Program
• Tertiary Program
• Enrichment Program


Market Analysis
Potential Customers Growth 2006 2007 2008 2009 2010 CAGR *
Post-graduate Program 4.33% 62,918 65,746 69,028 72,710 74,534 4.33%
Tertiary Program 3.8% 121,347 127,471 133,702 137,591 140,751 3.8%
Enrichment Program -1.9% 142,300 142,524 139,636 136,127 131,953 -1.9%
Total 1.55% 326,565 335,741 342,366 346,428 347,238 1.55%
*Compound Annual Growth Rate

Table 2.1 Target Market Forecast

2.1.1.     Market Demographics

The profile of the demographics of the target markets consist of the following geographical, demographic, and behaviour factors:

2.1.1.1. Geographic
• The targeted markets consist of population estimated at 347,238 local applicants.
• Our immediate geographic target is Singapore with a total population of 3,789.3 thousand in 2011; refer to Figure 2 in the Appendix.
• BreadTalk caters to both local and international applicants needs.





2.1.1.2. Demographics
• There are an almost equal percentage of male and female applicants.
• The percentage is applicable for male and female for Ages 5 – 14 years is 25.55%, Ages 15 – 24 years is 28.23% and Ages 25 - 49 years is 17.19%.
• The education attainment of resident non-applicants aged 25 – 39 years, 45% have an undergraduate degree, 25% have a diploma, 15% have a Secondary education, and 10% have a Post Secondary (Non-Tertiary) education and 7% of Below Secondary education.
• Singapore’s population is increasing due to both locals and foreign talents as a result, promising a considerable increase in number of potential customers.

2.1.1.3. Behaviour Factors
• Singaporeans are placing greater value on education and are willing to invest their money in pursue of higher education.
• Speciality courses require Singaporeans to further their studies overseas which will incur greater cost.
• Parents with...

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APA Citation

Breadtalk Mm. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Breadtalk-Mm-393813.html


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