Whether the companies are considering a small change to one or two processes, or a systemwide change to an organization, it's common to feel uneasy and uncertain about managing transitions and the challenges ahead. To make smooth transitions the leaders need to work hard to bring change to organization successfully. When the leaders plan carefully and build the proper foundation, implementing change can be much easier, and it will improve the chances of success.
From time to time many companies have had to make hard decision to change their business model into a completely new market. In order for change to be sustained and successful there are short term and long term plan that need to be evaluated by the leaders of the change.
To pursue a long term start from a short term change, the benefit is, within a short time frame the result will convince the staff and the stockholders that change is good and the customers taste the success clearly. After achieving the short term change, the long term process will be implemented with minimum critics and negative thinking and uncertainty. At this stage the leading agents of the change need to reward the people who had helped to reach the change with finical or unfinical incentives.
The Yas Chatto fashion house designer has a strong competitive marketing strategy in placed to create high quality brand name and build lasting relationship with customers. The CEO and top-level members of the executive team realize and see a potential opportunity to expand the company to Shanghai, China, and with the success of the short term plan open stores in Brail, Russia, India and China (known as the B.R.I.C. countries). After consulting with a well