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Business Plan

  • Submitted by: veery123
  • on October 6, 2012
  • Category: Miscellaneous
  • Length: 815 words

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Below is a free excerpt of "Business Plan" from Anti Essays, your source for free research papers, essays, and term paper examples.


I. Industry, the Company, and its Products
a. The Company
X2X Project Inc. was started in October 2010 with a vision of redefining the way people watch Television. We provide a one-stop solution, where users can store and view online videos, including the latest TV shows, movies, and personal videos and photos through a single application; hence eliminating the need to install multiple applications and subscribing to multiple content providers.

b. The Products
As per one study, 45% of the users who have IPTV and Smartphones or Tablet, surf the web to research about the show that they are watching. X2X Project Inc bridges the gap between online video, standard cable or satellite connections, and User Generated Content (UGC). Our solution will provide a universal search function for recorded TV shows, movies, online videos, and personal photos and videos, across multiple content providers. The user can search for their favorite video content or UGC, add it to the universal queue, and then watch it on multiple devices such as Smartphones, Tablets, IPTVs, STBs, and PCs, simply by installing our application on these devices.

Another feature that we are working on is to use data from GetGlue.com or Clicker.com–Checkin and provide statistics on how users can save money by switching from cable to online video-on-demand (VOD) subscription. Users can input their weekly/monthly list of shows that they normally watch and our tool will provide data about how much each user can save by making the switch. This tool will allow users to make an educated decision if they are debating between cable and online VOD.

Our product will also appeal to the content providers because they will be able to provide the content in their own standard format and our Cloud Xcoder will transcode the video into the format that is required by each device. This will help the content providers to avoid storing each video in different formats to support multiple devices....

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