Our highly experienced experts have prepared this report to provide Commonwealth Bank with a detailed business concept proposal on hosting an event called the CBA Day, an art/entertainment festival. The purpose of the CBA Day is to enhance Commonwealth Bank’s corporate social responsibilities and to increase Commonwealth Bank’s customer base.
The CBA Day is a comprehensive art event holding in Melbourne on the first weekend in September which mainly focuses on art activities including performances, artwork exhibitions, artwork auctions, games, face painting matches and information sessions in order to provide opportunities for people to understand and learn art through participating in the CBA Day and engaging in these activities.
Through extensive research and the use of problem solving strategies, this report informs Commonwealth Bank of the costs and returns associated in planning. The seed funding of the CBA Day is $291,516 which may brings $1,320,000 income and a surplus of $1,028,484. After the CBA Day, we will use 40% of total income to cover the costs and donate other 60% to Melbourne Children’s Hospital to help funding an art class for local children in the hospital to enrich their lives within two months.
Further, we also analyse the strength and weakness of Commonwealth Bank through SWOT analysis in order to assess risks of executing the CBA Day, as well as advising of possible competitors, threats and legal issues which may impact on the success of the CBA Day.
The CBA Day will benefit Commonwealth Bank overall image and its business by developing potential customers and making current customers feel appreciated for lasting relationships with Commonwealth Bank. Meanwhile, the CBA Day provides a good chance for both potential and current customers to have a closer look of our company.
In short, this report provides Commonwealth Bank with clear reasons why hosting the CBA Day will benefit the organisation based on following...