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Cocacola Essay

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Below is an essay on "Cocacola" from Anti Essays, your source for research papers, essays, and term paper examples.

Group Project for Marketing
Coca-Cola




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Content page



A. Executive Summary                           ----------------------------------------P.3

B. Situation Analysis (SWOT)               ----------------------------------------P.4-5

C. Marketing Objectives                         ----------------------------------------P.6

D. Marketing Strategies                           ----------------------------------------P.7-8

E. Marketing Mix Analysis (4P)             ----------------------------------------P.9-12

F. Recommended Course of Action       ----------------------------------------P.13-14

G. References

























A. Executive Summary


In this project, we are going to analyze and give recommendation about the Coca-Cola Company’s product-Coke.

In the further context, you will discover about the marketing strategies of Coca-Cola Company, the SWOT analysis of the Company, the marketing mix of Coca-Cola Company, the last but not least, there has the recommendation from us to the Coca-Cola Company.

Our goal for this project is finding about why the Coca-Cola Company can stay in the market for such a long time even Pepsi, Which is the biggest rival of them, are against them in market.

One of our recommendations for Coca-Cola Company is open a gift shop because establishing a gift shop can provide them new sales channel and direct contact with customers.

You will find out more about the information in the further context about the Coca-Cola Company.



























B.   SWOT

Strengths

Coca-Cola is a well-known brand name in the world and the company has a greater brand name than its competitor even another soft drink. As a result of long history, the company has a big market share and the company has a big affect in the world. The company has developed much product line to promote the market share, such as Coke, Coke Zero and...

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Citations

MLA Citation

"Cocacola". Anti Essays. 13 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Cocacola-383905.html>

APA Citation

Cocacola. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Cocacola-383905.html


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