Coca-Cola was invented by John Pemberton. Coca-Cola was first sold to the public at the soda fountain in
Jacob’s pharmacy in Atlanta on May 8, 1886. Coca
-Cola also ranked on the list at the top organization for
multicultural business opportunities and now the world’s
largest beverage company.
the Pepsi Company, coke’s major opponent
merged its beverages bottling and brand business operations forming one unified Canadian beverages organizations.
Coca-Cola North America, refreshed millions of consumers in Canada and United States and operate by enduring business ideas that drive growth and innovation, demand quality in everything they do and foster creativity in all aspects of business.
Coca-Cola history began in 1886 when pharmacist,
Dr. John S. Pemberton’s curiosity, led to his creation of a
Uniquely tasting soft drink that could be sold at soda fountains. The Coca-Cola Company is currently the
world's number one maker of soft drinks, with it’s red
and white trademark making it the best-known brand symbol in the world. In spite of this concept over the last ten years, the firm has struggled to reach its financial intents and has been associated with a number of ethical crises. The various ethical crises are associated with turnovers in top management, departure of key investors, and the loss of reputation.
Seemingly, the company shows no end to the see events as major crises continue to develop. A major crises relating to this multi million dollar corporation was when Coca-Cola allegedly accused of giving German, Austrian, and Danish upper markets illegal inducements to stock fewer rival products. This could lead to major problems regarding how others see the company and where its intentions really.
This case became a problem which led to major loss in the overall wealth in the company as well as future views of Coca-Cola as being a liability. This case has derived from Coca-
On going rival with PepsiCo.