English 1020 - 001
Standing out in a Nabisco advertisement in the Summer 2012 issue of Food & Family is an exceedingly large picture of a cookie, the focal point of a new healthful snack the company is trying to promote. The cookie is accompanied by several fruits and grains and a description stating that it will "fly in the face of conventional cookies." From a company known for its "snack-on-the-go" concept, it comes as no shock to find a new snack for those with children and a busier schedule. The shock factor in this particular instance is the supposed healthiness of the new snacks.
When flipping through a magazine notice the usage of the color red in most ads. Red is appealing and eye-catching. That is why most corporations work it into advertising their products. Nabisco is no exception. The large vibrant red berries scattering the page automatically draw in attention and make the product seem delicious and nutritious. The enlarged cookie reveals spots of cranberry and citrus plus oats scattered with the fruit making it appear healthy as the company seems to be trying to stress.
The ad suggests that Nabisco wishes to convince customers that this new snack is quick and healthy. Americans are universally known for being lazy and this ad can support that assumption. Quick and easy without any work is the desired action for most American's when doing any task. The problem is finding a healthy quick snack. This ad claims to have just that. This cookie is supposed to also taste better the regular cookies as well. Showcasing the fresh ingredients alongside the actual cookie itself also enforces this new health kick Nabisco seems to be trying to convince people they're now on.
This ad calls other cookies conventional, which, at first, seems odd considering Nabisco makes most of the cookies it is persuading you against. This poses a new question. How trustworthy is a company that warns you against itself? America's new...