* PRODUCT DESCRIPTION
Targets the driest areas to instantly lock in moisture where your hair needs it most.
Formulated with vitamin E, this gentle formula restores vibrancy and softness.
Gentle enough for daily use it will leave hair richly moisturized with a salon-healthy look and shine.
TRESemmé offers a complete line of salon-quality, affordable hair care and styling products, designed to meet your hair needs. Browse our entire product suite to find the right products for your hair.
Or if you’d like a more personalized recommendation, check out our Hair Profiler.
* BACKGROUND/ COMPETITIVE ENVIRONMENT
Advertisement campaigns include 'Professional, Affordable', spending an estimated $17 million on advertising by 2004. TRESemmé's products are used in hair salons across the United States, Canada and United Kingdom, in particular for hair repair treatment from heat damage mostly caused by hair ironing and blowdrying.[4
* TARGET AUDIENCE
People who are experiencing problems with hairs like dundruff, dry and frizzy hair
SEC A and B
* CONSUMER INSIGHTS
Develop a PR plan for the launch of TRESemmé in the Philippines following the outline below. (For presentation- PowerPoint)
* PR OBJECTIVES
To create awareness about tresemme among filipinas
To reach effectively the target market of tresemme
To sell tresemme in the market and make it a necessity with its target audience
* AGENCY TASK
- To successfully launch tresemme in the philippines
* COMMUNICATION STRATEGY
*Banner Ad Displays
* KEY MESSAGES
* MANDATORY ELEMENTS FOR BRANDING
* PUBLICITY Grid (Tip: An effective PR story is well-timed)
Phase 1: Entice