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Course Project Case Study - Apple, Inc.

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Running head: Unit VIII Course Project: Case Analysis – Apple Inc.

| Page 1

Unit VIII Course Project
Case Analysis – Apple Inc.
Madeline L. Palmer | SID: 251707
Columbia Southern University
Pages: 12

Abstract
The following case study examines Apple Inc., formally Apple Computers Inc.,
and its business environments and practices with the intent to identify Apple’s current
stance and future as an organization. As a first mover in the innovation of the smart
phone, portable digital music, Mac books and other products and services, Apple has
positioned themselves and their ecosystem of consumers and businesses to continue to
grow positively and gain more share of the growing global market. Their brand not only
speaks for itself, but their wealth of technology and ever changing innovations allows
their customers to connect globally across a number of devices and products. Apple
also strategically locates and acquires businesses that will enhance the Apple
experience, gain more customers, and boost their bottom line. We will examine these
factors, as well as main competitors, and offer recommendations for combating
conversion or acquisition of customers and business opportunities.

Case Analysis – Apple Inc.

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Company Overview
Apple Inc.–a California enterprise conceived in a garage with a few friends in 1977–
plans, manufactures, and promotes mobile communication and media devices, personal
computers, and portable music players, and sells a variety of related software, services,
accessories, networking solutions, and third party digital content and applications, with
products and services including the branded iPhone®, iPad®, Mac®, iPod®, Apple TV®,
a portfolio of consumer and professional software applications, the iOS and OS X®
operating systems, iCloud®, and a variety of accessory, service and support offerings
(Apple Inc., 2014). Apple also reported in their 2014 annual 10-K form, filed with the
SEC, the company’s...

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