DeVry MKTG 420 Final exam - Latest
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Question 1.1.(TCO 1) Which of the following are likely to be good reasons for wanting to be promoted to sales management? (Points : 5)
Bored with the sales jobs
The opportunity to make more money
The opportunity to exercise power over others
Both b and c
None of the above
Question 2.2.(TCO 1) According to surveys, the median age of newly appointed field sales managers is:(Points : 5)
Question 3.3.(TCO 1) People in the sales department will generally start in the following position:(Points : 5)
a sales management trainee.
customer service representative.
a field sales representative.
an assistant product manager.
Question 4.4.(TCO 2) Strategies are employed to: (Points : 5)
make better use of company resources
set specific and achievable objectives
sustain an advantage over the competition
both a and c of the above
all of the above
Question 5.5.(TCO 2) Which of the following is not an advantage of personal selling? (Points : 5)
Reaching a massive number of people quickly
Direction towards qualified prospects
All are advantages of personal selling
Question 6.6.(TCO 3) The factor(s) which influence the number of people who are likely to be involved in the decision-making process are: (Points : 5)
how many departments use the product.
the dollar value of the purchase.
the degree of technical sophistication of the product.
both b and c above
all of the above
Question 7.7.(TCO 3) Calculating cost-per-call is an important step in addressing the minimum customer size issue. Cost-per-call is a function of: (Points :...