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Diversification Strategies Essay

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Using Teams in Production and Operations Management 
Kenneth Thomas
Strayer University
Contemporary Business 508
November 17, 2011
Dr. Dennis Darlak

Using Teams in Production and Operations Management

This paper will explore the McDonalds Corporation, one of the well-known producers of
fast food in the world today and there use of teams in   production and operations management.  

According to Brennan (2011) “The idea of “total” implied the involvement of the entire

organization and required teamwork” (p. 62), which happens to be one of the hallmarks of  

TQM (Total Quality Management).

McDonalds the Company
McDonald’s started in San Bernardino, California in1940 with two brothers Dick and Mac McDonald as a barbeque restaurant.   After a brief closing for renovations in 1948 they reopened as a self-service drive in restaurant, still called McDonald’s,   with a nine item limited menu to be able to focus on quality and service, although the menu is larger than nine items the focus is still on quality and service. (McDonalds, 2011)   The beginning of McDonald’s as we know it today came from sales call from a gentlemen by the name of Ray Kroc to the owners in 1955.   While there he was impressed with their focus on the limited menu and their commitment to quality and service, the McDonalds brothers were thinking of franchising and Ray Kroc helped develop the idea.   Together they joined forces and formed the McDonald’s corporation in 1955, when five years later Ray Kroc would buy the exclusive rights to the McDonalds name and move the headquarters to Oak Grove, IL.   (Aboutmcdonalds.com, (2011)
Market share is one of the strongest indicators of a company’s performance, according to Hottovy (2011) McDonald’s here in the United States have an industry leading 12 percent of the market share of the informal eating out industry despite increases in food costs and believes that there will be room for growth in the...

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