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Don't Know Essay

  • Submitted by: Lee2706
  • on January 25, 2013
  • Category: English
  • Length: 1,069 words

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Below is an essay on "Don't Know" from Anti Essays, your source for research papers, essays, and term paper examples.

Abstract:
The aim of the report was to compare between Sainsbury’s and Waitrose supermarket. It also focused on the influences of customer behaviour by two aspects which are own brands and target markets. On 23rd July 2012, the group survey was carried out among 12 female and 8 male respondents. After we got relevant information, we found that respondents would prefer Sainsbury’s to Waitrose because of the price.

Contents:
Introduction …………………………………………………………………………………………………..3
Methodology ………………………………………………………………………………………………….3
Findings ……………………………………………………………………………………………………….. 4
Discussion and   Analysis………………………………………………………………………………… 5
Conclusion ……………………………………………………………………………………………………. 8
References ……………………………………………………………………………………………………. 8

Introduction:
The UK supermarket industry could be described as a very competitive and profitable market.   According to Morgan and Morley (2002), the UK supermarket sector “is said to harbour the greatest concentration of retail power anywhere in the world”. There are many large supermarkets in the UK, indeed Waitrose and Sainsbury’s are two big one that should be compared and contrasted to understand ‘own brands’ and ‘target markets’ terms. A target market is a vast number of people that the business aims its marketing efforts towards (Abrams, 2003). It can be seen that while Waitrose is the top end with the upper targets, Sainsbury’s is concentrating on the lower target consumers. This report will provide an overview and comparison of two selected aspects that are own brands and target markets between Waitrose and Sainsbury’s.

Methodology:
The survey was conducted among 20 respondents at Angel station where is near Waitrose and Sainsbury’s supermarket. The purpose of the survey was to examine the differences between two supermarkets. The survey was carried out by means of a questionnaire given to respondents to fill in. There was 1 opened question requiring respondents’ writing in the questionnaire and 8...

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Don't Know. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Don-t-Know-393118.html


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