ETHICAL ISSUES OF PRIVACY AND SPAMMING
Professor My Professor
The Internet poses fundamental challenges to the issues central to society, namely free speech, privacy and national sovereignty. With the advent of e-marketing, it brings with it a host of ethical issues surrounding customer privacy. The topic of protecting individual and corporate privacy as a major ethical issue has triggered a wave of governmental legislation and has created an entire segment of Internet industry firms whose mission is to help consumers protect sensitive and personal data on the web. It is believed that ethical issues involving Internet marketing are the same as in other forms of marketing. Through this paper we will relate the prevailing systems of e-marketing with various types of ethical issues respectively, and try to conclude the future viability of ethical issues involving privacy and spamming.
E-Marketing is the process of marketing product/services using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. Electronic-Marketing is the lifeblood of modern business. It can be defined as the process of building and maintaining customer relationship through internet activities and to satisfy the goals of both buyers as well as sellers.
Very simply put, marketing or electronic marketing refers to the application of Marketing principles and techniques through electronic media and more specifically the Internet. The terms marketing, Internet marketing and online marketing, is frequently interchanged, and can often be considered synonymous. Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, marketing...