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Excel Corp. Organisational Structure Essay

  • Submitted by: aab1290
  • on September 21, 2012
  • Category: Miscellaneous
  • Length: 646 words

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Below is an essay on "Excel Corp. Organisational Structure" from Anti Essays, your source for research papers, essays, and term paper examples.

Organisational structure
The company deals directly with the customer category. i. e over 800 custoners across India.
Currently they have no distributor or dealer network to cater the small and medium size orders from customers. They only have 20 Sales Executives which are divided region   wise as follows:
WEST
WEST
EAST
EAST
SOUTH
SOUTH
NORTH
NORTH

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They have a team of 12 personel for the customer service in one location serving all the 800 customers.
Geographic Focus
According to the research conducted by the marketing research team the company’s geographic focus is as follows:
REGIONS | |
WEST | 39% |
NORTH   | 28% |
SOUTH | 22% |
EAST | 13% |
More focus is given to the west region where the sales executives are also 6 in nos., the second focus is on north after that on south followed by east.
Channel Marketing Strategy
Yes, the company should provide a dealers/ distributors network for the small or medium products and customer coz, the company right now has nly few sales executive and a hand full of service staff by which the customers are not happy. If a network of dealers/ distributors are provided this wont be the case then and the distributors/ dealers can take care of the small products and customers, where as the sales executives can focus on getting business from the big clients.

Number of distributors/ dealers should be appointed as follows:
REGIONS | No. Distributors |
WEST | 40 |
NORTH   | 35 |
SOUTH | 30 |
EAST | 20 |

According to the geographic focus the distributors have been decided coz, more the geographic cover more the distributors needed.
Sales Team Plan and Geography Focus
The sales team consists of 20 sales executives based in different...

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Excel Corp. Organisational Structure. Anti Essays. Retrieved December 12, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Excel-Corp-Organisational-Structure-311501.html


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