consumers preference toward brand of tea
Table of content
Chapter 1 Introduction
Chapter 2 Literature review
Major types of teas
Chapter 3 Research methodologies
Data collection method
Chapter 4 data analysis and interpretation
chapter 5 conclusion and limitations
chapter 6 references
As our respected sir kashif riaz had given an assignment to submit a market research report on any topic . so I chose a topic of consumers preferences toward brand of tea.
As we know that Pakistan is the 8th largest importing and 6th largest tea consuming country. Various brands of tea even various types of teas are popular among consumers . so I have analyze it by different aspects and segments .
this report also examines the factor influencing consumers in preferring various brand of tea . the data is collected in Karachi city among 30 survey respondents .
This paper aims to identify the brand preference of tea among consumers . the paper also examines the factors influencing consumers in preferring various brands of tea.
1. To find out the brand preference for tea in karachi city
2. To study the factors influencing brand preference for tea
3. To identify the source of awareness for tea
Tea is the common scientific name of the herb Camellia Sinensis. It has been cultivated in China and the Asian region for thousands of years, and today, tea is the second most popular drinks, served both hot and cold. Many health benefits are said to be gained by consuming tea. The health benefits include weight loss, curing diabetes, cancer, asthma and different allergies and affections, such as flews...