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70 week 3

Strategic Initiative


The Walt Disney Company, most commonly known as Disney, is a diversified mass media company that operates a number of operations. In terms of revenue, Disney is the largest media conglomerate company in the world ("Wikipedia", 2012). The diversified operations available in the company allow several strategic planning in the respectable industry. The four primary divisions Disney operate are Studio Entertainment; Parks and Resorts; Disney Consumer Products; and Media Networks.
As a media conglomerate company, Disney can focus their strategic planning initiative based on the four primary divisions operations respectably. Strategic initiatives for a conglomerate company are transfigured based on product-centric to a guest-centric focus. For the divisions of Studio Entertainment and Parks and Resorts, Disney can focus their strategic planning initiative in the marketing and sales processes, Customer Relationship Management, and improvement or change in mission-critical sales and services systems. These divisions are primarily operated based on customer interaction, therefore should focus key elements that engages in customer quality experience.  
For the divisions of Disney Consumer Products, and Media Network, Disney can focus their strategic initiative to deliver more products and media based on their brands, franchises and movie properties in retail and marketplace. Robert Chapek, president of Disney Consumer Products stated that they plan to "oversee a newly formed companywide consumer products organization, which will consolidate retail and licensing across Disney's line of business including Walt Disney Studios, Pixar, Marvel, Media Networks, Interactive Media and Consumer Products" ("The Disney Company", 2011). According to "CNN Money" 2012, in Disney's 2011 fiscal year, their revenue increased 7% and net income was up 21% because of the growth driven by strong performances from the company's consumer...

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  • Submitted by: shedib1123
  • on September 19, 2012
  • Category: Business and Economics
  • Length: 1,453 words
  • Views: 225
  • Popularity Rank: 532185
  • 1 rating(s)

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