Financial markets can be categorize according to several features that present, including if the assets traded are recently or previously issued, the maturity of the assets, the type of asset traded, and the means of settlement. Financial markets classify as capital markets and money markets, primary markets and secondary market (Mayo (2012). Deposit institutions are especially vital for any economy, as they handle the payments system within a country.
Financial markets in the United States is highly competitive industry, financial institutions are looking for ways to generate revenue by acquiring new customers while retaining up-selling and cross-selling to existing customer(Microsoft (2012). Microsoft and its partners support financial institutions with solution to increase customer profitability through improve sales productivity build customer loyalty and retention through impeccable service and optimize efficiency through streaming operations.
Companies like Microsoft issue shares of stock to raise funds for its corporation. The investor buys stock hopeful that it pays dividends, or have some earnings. The investor also expects the price of the stock will escalate in value. There can be no given guarantee that the investor receive dividends or that the price will go up. Investors buy and sell shares in the stock market. This is a secondary market.
Securities bought or sold within financial markets. The lender should expect some sort of capital gains from these securities in the form of dividends or interest on the amount invested initially. Microsoft and its partners provide financial institution with solution to drive customer acquisition and retention, enrich customer experiences through social and mobile channels, manage enterprise risk, and support mission critical operation.
Mayo H.B. Basic finance: An introductory to financial institutions, investments,...