In our every day life while crossing roads, in the streets, watching TV, going on drive we come across number of ads, companies invest huge money on this. On the other hand people have different verdicts about these efforts of organizations.
After using a product user has a perception about the product and can express his opinion on others. These expressions are unpaid and unplanned and are known as informal sources. On the other hand formal paid and planned. These are advertisement, sales promotion etc.
This research explores the consumer behavior and how it is effected (positively or negatively) when they come across formal or informal sources of communication.
The main objective of this research is to find out the behavior of consumers when they come across formal and informal sources of communication, which source effects their buying behavior most positively or negatively.
Scope of Study
In this research the customers of two cellular companies Warid and Telenor are included.
The research is conducted through questionnaires. The questionnaires will be distributed among the participants. The questionnaires will be filled by the respondents on the spot to facilitate them to comprehend it, if they ask for some clarification.
Universe of study
As the network of both the companies is spread all over Pakistan. But in our research the respondents are included only from Peshawar region.
For this research a total sample size of fifty people is being selected. All of these are selected from Peshawar region.
This research is conducted in Peshawar region. The research is carried out on the consumers of two cellular companies i.e. Warid and Telenor.
This is basically a descriptive study. Descriptive study is undertaken in order to ascertain and be able to describe the cause of variable of...