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Global Wine War 2009 Essay

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Below is an essay on "Global Wine War 2009" from Anti Essays, your source for research papers, essays, and term paper examples.

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INTERNATIONAL BUSINESS STRATEGY (MN50452)
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Dr. Elena Novelli.

Jahanvi Kapoor 129264439

In the face of the history of dominance of the old world producers, how were the new world producers able to expand their market share so rapidly in the 1990s?

Innovation is essentially the key to development of new markets. This is achieved through introduction of diverse or more effective products, processes, services, skills, or concepts that are readily acceptable to markets, governments and society. In my opinion, the New World producers used this weapon to the best of their generation’s abilities. Primarily, the weak characteristics of French wine industry were extremely uneven vineyard and wine production, increasing estate prices per acre, complicated distribution and sales system, long multilevel value chain, threat of bad weather conditions and disease; and poor infrastructures and complex tax system. The modernists had numerous advantages over traditional wine makers as far as production norms were concerned. First, large pieces of land were easily available at relatively cheaper prices. Second, they exploited the restrictions of the Old World producers. They began to experiment at every stage of the wine making process. They used mechanical harvesters, irrigation methods. Further, using fertilizers and pruning methods increased yield and enhanced grape flavor. Third, they used on-site laboratories that helped scrutinize and improvise upon harvesting decisions. Lastly, as a result of these modernizations in production they were able to cut their cost per ton approximately to half of French wine. While Old World wine producers continued to embrace the common liter bottle wine packaging, Australians developed the box wine concept that saved marginal amounts on transport costs and made storage more convenient....

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Global Wine War 2009. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Global-Wine-War-2009-383284.html


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