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Hershey's Sweet Mission Essay

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Hershey’s Sweet Mission
HRM 500
Strayer University

Hershey’s Sweet Mission
Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs.
The Hershey Company recently redesigned its research and development group (R&D) to incorporate the varying age distribution within the department.  They began by pairing the older generation, the baby boomers, with the younger newly hired generation, the millennial generation.  The millennial generation consists of people born after 1980 (France, Leahy, & Parsons, 2009).  The purpose of this redesign was to partner the older generation who has the knowledge of the company along with the younger generation who are able to bring in new and fresh ideas.  The older generation can be considered knowledge workers.   Knowledge workers are workers who have direct knowledge of the position, such as the customers and the processes required to complete their job (Noe, Hollenbeck, Gerhart, & Wright, 2011).  The millennial generation is more eager to learn and work in teams and prefer to work in team structure. 
In the process of redesigning the R&D department, Hershey also redesigned its performance management system.  Hershey took a bottom up approach.  They gathered people from all levels and parts of the company to design the new performance management system.  The new system sets yearly goals and allows for tracking the company needs and progress on the current projects (France, Leahy, & Parsons, 2009).  
I would keep the new system exactly as it is.  It allows the employees to be directly involved in the development of the goals.  The goals will be considered realistic by the employees, as they had input into them.   The new system also allows the employees to monitor their progress.  The younger generation can learn from their counterparts the boomers, and the boomers are able to listen and implement new ideas from the younger generation.   
The new...

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