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Case Study - Unit II

ID: 231985 Nguyen Thi Cam Thuy

Columbia Southern University

MHR 6451 – Human Resource Management Methods

Professor Dr. Erica Gamble



















      According to Dessler, G. (2015). For 20 years, Joie de Vivre has rebuilt the facility hotel. Since 1987, Joie de Vivre has expanded the size of company with more than 30 properties with the intention of creating cheerful, comfortable in San Francisco, California, and then through the Arizona, Illinois and Hawaii with all vacations and interesting service, with all utilities and local experience that any client can find there.

      Chip Conley is the founder of the company, he himself had no experience in the hospitality industry, but he did turn up his thinking to turn the boarding house of the 1950s, forming the Joie de Vivre catapulted, and later it became the largest boutique hotel chain in the world. Echoes of a hotel with the space fun and along history with customer loyalty become famous; it has created a mystical space to increase the value of assets, increasing the value of the property without increasing its cost base. But all these events are only a first stage in his career. To become a successful chip and expand its business into new markets, he bought motels and small hotels in the Bay and Wine Country and difficult to move south to Silicone Valley and Los Angeles as stated by Dessler, G. (2015)

        Joie de Vivre's success is due to his successful use of the theory of Maslow’s hierarchy needs. When the man was fully met the basic needs, they start thinking about the need for enjoyment. Hit right on the psychology of the people, he created the best service to serve the growing expectations of the people. And it was touching to the wishes of the customer. Another aspect one can see from the business strategy of the chip that is in the previous recession, the largest hotel in the Bay Area has seen a big drop in revenue in the history of...

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