This activity explores the issue of social influence—how the behavior of other people affects your behavior.
Social Influence what is conformity? Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group. We feel the pressure of those people around us, This change is in response to real or imagined group pressure.
Explaining Sherif’s Results
• Why did Sherif’s participants change their estimates when they had to call out their answers in the
presence of other people? Given the influence of the presence of others, the individual judgment quickly converged on a common standard. The individual subject change their estimates to be more like others subject present in the room
Explaining Asch’s Results
• Why did Asch’s real participants deny the evidence of their eyes and report the obviously incorrect
answer chosen by the other group members? The experiment was an unambiguous situation-one of the three line was obviously even though the real participants were confident about the correct answer they conform to the other participants because they didn’t want to be wrong
Motives for Conformity
Explain the difference between the two main motives for conformity: informational social influ-
ence and normative social influence. Informational Social Influence is when you seek information from your social surroundings, which influence your behavior.
Normative Social Influence Sometimes people behave in ways just to gain approval from others, Even if they don't necessarily believe in what they are doing.
Group Size and Conformity
• What do you think happened in the “Gawker’s” study? Can you predict the results? It suggest that the pressure...
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