In different countries, Starbucks can be seen everywhere, they are restaurants and also a café. It is the largest coffeehouse company in the world, as there are more than 21,000 Starbucks stores around the world. They have many loyal customers to let them become success, apart from this, Starbucks have some service management excellence such as their three minutes standard and their status in worldwide, there are many small companies trying to compete with Starbucks but they might not succeed. Through the discussion of service management topics – Service quality, Customer relationship marketing and Service communications, there will have a comprehensive view of Starbucks’s service management and give recommendations to make them more successful. Moreover, after discussing the relevant theories and concept, the recommendations for Starbucks are the face-to-face interaction and improve their housekeeping during busy times.
This paper is focused on three topics of one organization. The topics that are going to examine in the context are Customer relationship marketing, Service quality and Service communications, and the chosen organization is Starbucks, it is a restaurant as well as café.
In Hong Kong, Starbucks is a very famous restaurant, when people mentioned Starbucks, definitely everyone knows it and always goes there, besides, in foreign country, Starbucks is always people’s choice to go for a meal or a cup of coffee too. Nowadays, people who go to a coffeehouse coffee is not is not only a want for the quality and the taste of coffee, eating or drinking in there is a symbol of new spiritual and high quality lifestyle, this generation also pursuit of trendy. (UK Essays, 2013)
In the following sessions, this paper will discuss about Starbucks’s service management excellence and its best practice, as it is a listed company, there are many branches in Hong Kong and still keep on expanding, which means many people go to...