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Implementation and Control Essay

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Below is an essay on "Implementation and Control" from Anti Essays, your source for research papers, essays, and term paper examples.

According to Vaknin (2012), “Marketing requires constant fine tuning and adjustments to reflect and respond to the kaleidoscopic environment of our times,” (para. 2). The implementation for the Seaweed Seasoned “Shake Shake” fries has a variety of avenues to infiltrate the market effectively. Controlling the different aspects of the implementation process will allow the McDonald’s Chinese marketing management to construct strategies accordingly. There are five primary areas to that guide an implementation and control plan:
• Annual Plan Control
• Profitability Control
• Efficiency Control
• Strategic Control
• Marketing Audit
The annual plan control will consist of strategic objectives, numerical goals, and steps for implementation for the “Shake Shake” fries. This control plan is comprised of five essential components known as sales, market share analysis, expense-to-sales analysis, financial analysis, and customer satisfaction for the “Shake Shake” fries. The profitability control is based on the sales, profits, and expenditures for the marketing campaign (Vaknin, 2012). The efficiency control manages if marketing and sales strategies for the new seaweed–seasoned fries are effectively producing the desired results with the Chinese market. The strategic control plan works hand-in-hand with the efficiency control. The strategic control plan manages the strategy when it is not acting efficiently. As strategies are tweaked, the efficiency should improve. This plan provides projections of the long term and an overview of the plan for the “Shake Shake” fries, such as data of the product and a SWOT analysis. A marketing audit provides a layout for the strategic control in the sense that it regularly verifies that the company strengths coincide with shifting market sentiments, current events, fashions, preferences, needs, and priorities of relevant market players (Vaknin, 2012). This provides insight to new opportunities and potential markets.

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Implementation and Control. Anti Essays. Retrieved December 9, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Implementation-And-Control-319780.html


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