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Industrial Attachment Programme (Written Report)

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30 Jul to 24 Aug 12

Written Report

Course: Business Administration
Company: Sunshine Bakeries
Attachment Period: 30 Jul 12 to 24 Aug 12

Sunshine Bakeries is the first manufacturer and marketer of value-added and nutritious fresh bakery products. A local homegrown enterprise, the company has   been making bread for Singapore consumers since 1930, when it first made its mark as Singapore¡¦s first commercial bakery.

As one of the biggest bread manufacturers in Singapore, Sunshine Bakeries builds its market leadership through innovation and responsiveness to market needs. Using modern technology and equipment, and the freshest and finest ingredients, Sunshine produces more than 100,000 loaves of fresh and great tasting bread a day from its 65,000 square foot plant at Senoko.

1930     Sunshine Bakeries ¡V Singapore¡¦s oldest bakery ¡V has its humble beginnings as a small business, operating from a shophouse in Geylang before being acquired by Singapore Cold Storage (SCS). Product distributions were extended throughout Singapore and Malaya then.

1948     Began fortifying breads with vitamins.

1950     Had introduced 14 different types of bread, in addition to an increased range of confectionary and self-raising flour.

1992     Relocation of baking facilities to the current Senoko Plant, increasing its manufacturing capacity and becoming the largest production plant in Asia then, producing 6,000 loaves an hour.

2000     Attained ISO: 14001 certification for its environmental management system.

2001     Sunshine attained its first Healthier Choice bread loaf, HACCP certification for food hygiene and safety, as well as ISO: 9001 certification for quality management.

2004     Sunshine was awarded Super Brands status.

2005     Sunshine Bakeries turns 75 and was awarded the SPBA (Singapore Promising Brand Award) Heritage Brand...

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