The first advertisement I found was for a Detour protein bar. The picture on the left is a heavier woman holding a candy bar. The female on the right is a skinny beautiful woman holding a protein candy bar. The advertisement says, "There's candy bars and there's PROTIEN candy bars". I think the implied message in this advertisement is saying that if you eat candy bars you will look like the woman on the left or if men eat candy bars they will have to date women that look like the one on the left. But if you eat the Detour Protein bar you will look like the woman on the right or for a man date women that look like her. This ad is a perfect example of gender representation in advertisements because it is using a skinny, white, blonde woman that men desire to have and that women might desire to look like.
Advertisement sells way more than just the product; it sells gender identity, cultural representations and sexuality. Some ads can target men’s physical ability to have a muscular body and a full, thick, head of head. While others interpret the message that women are just not good enough, that there is something wrong with their hair, appearance or dress attire. In order to be a good advertisement the ad must be able to persuade the audience in two ways. First, it should be able to convince them into thinking that they NEED that product. Next, it must have a solution. If an ad can do both of those things, the public is usually hooked.
The second advertisement I found was a video ad for Ax body spray. The commercial starts off with a beautiful woman in her bikini barbarically running through an island and sniffing the air. Then, more and more women join the her in running through the island while other are frantically swimming to the ocean, all to get to a man standing on the beach spraying himself with Ax body spray. This advertisement gives the idea that a male uses Ax body spray you will have billions of beautiful women chasing after him.