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Janine Allis - Founder of Boost Essay

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Janine Ellis
MNGT 3003 Group Presentation

Career Timeline:
  * Early 1980’s: Janine didn’t finish high school
  * Late 90’s: Janine was a mother contemplating going back to work when a trip to the US gave her the idea to bring the popular ‘Juice Bar’ concept to Australia
  * venturing into publishing and then into promoting touring comedians – both unsuccessful
  * 2004 over 200 franchises

What are her leadership/ entrepreneurial motivations?
Janine and her husband Jeff researched the world market to find a business concept that was currently known in the Australian retail market. Her main motivation was to create a product/brand that promoted healthy eating in the ‘fast food’ industry.

Is Janine a successful leader/ entrepreneur?
Influenced the way the media looked at Gen Y, by creating a youthful brand and utilising the young generation by employing them. Janine did this by ensuring that the majority of her workforce were young Australians and also marketed her product to this key demographic.

Her leadership style is natural, warm, giving and inspiring; Janine is a motivator that achieves results. She is a hands on style of leader and knows her business inside/out.

Why or why not?
Janine is a very successful entrepreneur which is evident from the the growth of the Boost franchises with over 200 sites worldwide in Australia, Hong Kong, UK, Chile, Mexico, Indonesia and many more while still maintaining her motivation and hands on approach. She is a conscientious leader who has stuck by her employees, reinforcing good business values. Boost Juice is an amazing retail phenomenon with a growth platform of an average of 28 stores a year for seven years. With a group turnover exceeding $AUD85 million per annum, Boost Juice is the largest juice and smoothie bar in the Southern Hemisphere and is in more countries than any other.


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