BEENISH JAVED (20256)
Submitted to: TANZEEL PATKER
Department of Business Administration
Sunday May 4, 2014
I am pleased to express my honour and privilege to undergo tuition for Advertisement and Brand Management at IQRA UNIVERSITY.
I would like to take this opportunity to express my humble gratitude to Sir. Tanzeel Patker whom I am submitting this project. His constant guidance and willingness to share his knowledge for advertisement and brand management made me understand this project and its manifestations in great depths and helped me to complete the assigned task.
I would also like to express my deepest appreciation to all those who provided me the possibility to complete this report. Included among them is the video shooting and editing team.
Although there may be many who remain unacknowledged in this humble note of gratitude there are none who remain unappreciated.
Table of Content
S.NO | Topic | Page |
1 | Introduction about Product | 5-6 |
2 | Company Information | 7-8 |
3 | Advertising Strategies | 8-9 |
4 | Target Market | 9 |
5 | Promotional Activities | 9-10 |
6 | Marketing Calendar | 10-12 |
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KIWI SHOE POLISH
Kiwi is the brand name of a shoe polish, first launched and sold in Australia in 1906 and as of 2005 sold in almost 180 countries. Previously owned by the Sara Lee Corporation since 1984, it was sold in 2011 to S. C. Johnson. It is the dominant shoe polish in some countries, including the United Kingdom and the United States, where it has about two-thirds of the market. Kiwi was a major improvement on previous brands. It preserved shoe leather, made it shine, and restored colour. By the time Kiwi Dark Tan was released in 1908, it incorporated agents that added suppleness and water resistance.
Kiwi Shoe Care: