There are several reasons as to why Lloyd George won the general election in 1918 such as his personal popularity, the success of the wartime coalition government in winning the war, the increased number of votes from the public and David Lloyd Georges decisions and promises made during the election campaign.
Lloyd Georges personal popularity was mainly based on his achievements of leading the country successfully through the Great War after the collapse of Asquith's government. Although Lloyd George was a liberal himself, he became head of the coalition government, mainly of unionists or conservatives with Liberals and Labours support. He was increasingly seen as having the necessary energy to drive and achieve victory becoming the 'man who won the war'.
The 1918 election subsequently became known as the coupon election in reference to the signed letter of endorsement that selected coalition candidates received from Lloyd George and the conservative leader Andrew Bonar Law.
The war time coalition government was overwhelmingly successful and people believed they could carry on this success into peacetime. Promises such as punishing the Germans by paying for the war and 'homes for heroes' was promised and were seen as achievable likewise so was the belief that the coalition government could return the country to normality. 700,000 houses were built out of 200,000. It was a start.
The 'Coupon election was the first election when women over the age of 30 and with property qualifications could vote. The 1918 representation of peoples act also gave the right for all males to vote. The 1918 election saw a huge rise in the number of people voting compared to December 1910 election.
1918- 10,786,818 votes
In conclusion, there were many reasons as to why Lloyd George won the 1918 general election.