Running Head: SIMULATION PROBLEM
The name of the company is Thorr Motorcycle Inc. Its emphasis is more on designing such products that live up to the customer’s expectations. Moreover, the company sees to it that the clients are made offered with such features that fits best to their lifestyle and is appealing. In the same way, the product reveals some key characteristics such as masculinity, freedom and qualitative. The product is highly priced and the customers show favorable response towards it. Due to this only, it is able to maintain its presence in the marketplace and can raise its growth levels also (Hackley, 2003).
Stages in Simulation
According to this simulation, the company is found out to make activities well-versed and running. The quality of the product is not compromised at any cost. The product design is made out successfully just to obtain immense results. The customers show positive reaction towards the product itself. But at the same time, it is being found out that the company’s product is losing its luster and it seems to be highly unfavorable. The key reason behind this is growth in the industry with respect to availability of wide options.
The target audience is said to lie in between 35 to 50 years of age. The customers are no more showing interest and fascination in the product and its lifestyle image. It is found out that it does not carry any fundamental features as well. Young generations are said to be the target audience and it does not prefer to have heavy priced bikes. The situations look forward for proper attention as the customers are not revealing positive response towards the product.
The new entrants in the industry also lead to make situations worse. This leads to influence market share of the company also. The marketing and positioning strategy should be refined just to obtain immense satisfaction. Product attributes should also be made...