According to the text, Kotler states that marketing is "the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Also, according to business dictionary marketing is described as the management process through which goods and services move from concept to the customer.
Question 2 : What is customer relationship management (CRM)?
A management philosophy according to which a company's goals can best be achieved through identification and satisfaction of the customers stated and unstated needs and wants.
Question 3: Identify and explain how one marketer, not previously used by a classmate creates value for the customer. Support your answer with online research.
Marketer creates value for the customer by matching his needs with the right products and services. For example Coca-Cola has done many innovations to supplement the beverage portfolio by anticipating and meeting our consumers’ preferences and needs. It continues to grow in tough economic times and play a leadership role in driving sustainable, environmentally responsible business practices in the communities where it operates. Now it has grown into the world’s largest beverage company, with more than 500 brands and 3,500 beverage products. Portfolio includes a range of full- low- and no-calorie sparkling beverages, juices and juice drinks, waters, sports and energy drinks, teas, coffees and dairy-based beverages. Coca-Cola’s marketing department is creating value for the customers by providing the soft drinks and beverage as required by the consumers.
Hello everyone! My name is Shanna Jackson and i'm 34 years old. I'm majoring in Business with an emphasis in Human Resource Management. I work for the city of st.louis in the traffic court division as a clerk. I've been employed with them for almost five years. I actually love my...