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Management of Information and Technology Essay

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Management of Information and Technology

Assignment Title:
How information systems/technology could aid Zara to gain competitive advantage

Date: 13/08/2012

Executive summary
This report is to analyse an SME by assessing the approaches in which information systems/technology could assist the organization to obtain competitive advantage. It will choose INDITEX-Zara as an example. Possessed and operated by Inditex, Zara is the biggest retail corporation, the biggest Spanish organization and the biggest fashion group in the world. The manner in which Zara has operated its corporation is by pursuing a vertical incorporated operation, hence bringing the benefit to reduce the time in decision making. Inventories in the shops rely on the geographic region in which the shop is situated. This paper aims to analyse the present IT infrastructure issues at Zara and give modern information technology recommendations to considerably enlarge communication and networking ability amid Inditex and its shops. In order to conduct a comprehensive analysis of the organization, the aspects taken into account are industrial analysis, mainly including models and theories of Porter’s five sources, Porter’s generic strategies and Porter’s value chain, which will be used by Zara. Based on the analysis of each segment of three models, conclusions of intensified competitive rivalry and an integrated and systemic value chain of Zara and so on are reached.

Contents

1. Introduction 1
2. Industrial Analysis 1
2.1 Five forces analysis 1
2.1.1 Industrial Competitors 1
2.1.2 Threat of new entrants 1
2.1.3 Threat of substitutes 2
2.1.4 Bargaining Power of Suppliers 2
2.1.5 Bargaining Power of Buyers 2
2.2 Competitive advantages by generic strategy enabled by using it 3
3. Value chain Analysis 3
3.1 Primary activities analysis 4
3.1.1 Inbound logistics 4
3.1.2 Operations 4
3.1.3 Outbound logistics 4
3.1.4 Marketing and sales 4
3.1.5 Service 5
3.2 Supporting...

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Citations

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"Management of Information and Technology". Anti Essays. 16 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Management-Of-Information-And-Technology-383935.html>

APA Citation

Management of Information and Technology. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Management-Of-Information-And-Technology-383935.html


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