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Marketing Plan

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2.0 Situation Analysis

Three in 1 is entering its second year of business operations.   The business operates in the
Greater Milwaukee Metropolitan area of Wisconsin.   Three in 1 has been well received by
consumers within the community.   How well the company markets the services they provide will
be critical to broadening a larger customer base.  

2.1 Market Summary

Three in 1 has a broad market for its customer base.   The company is very knowledgeable about
the needs and preferences of their clientele.   The company employs well-trained, professional
and detail-oriented employees.   The goal of the company is to expand their customer base, gain a
broader perspective of the specific needs of their customers and determine how to continuously
improve the quality of their services provided to customers in their community.  

Target Markets

Automobile Owners

Owners/Collectors of Classic Vehicles

Vehicle Storage Needs

Do-it-Yourself Individuals Needing Tools/Repair Bay

2.1.1 Market Demographics

The following demographics meet the profile for the typical Three in 1 customers:

• Geographics

o The current target area is the Milwaukee and entire Milwaukee metropolitan area
and surrounding neighboring communities, to include, Waukesha, Ozaukee and
Washington counties.  

o The targeted total population of this area is 1,555,908 users.  

      (U.S. Census Bureau 2010)

Population, metro counties, 2010 census
Milwaukee County 947,735
Ozaukee County 86,395
Washington County 131,887
Waukesha County 389,891
Metro, four county total 1,555,908
          (U.S. Census Bureau 2010)

o The projected goal is to expand services into other areas of Wisconsin and

eventually toward the greater Chicago area as well.  

• Demographics

o There is a higher ratio of male users versus female users of the services provided.

o The age group of users varies but most users age is in the 20-45 age range.


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MLA Citation

"Marketing Plan". Anti Essays. 11 Dec. 2018


APA Citation

Marketing Plan. Anti Essays. Retrieved December 11, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Marketing-Plan-311456.html

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