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Marketing Plan

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Thorntons Plc
Marketing Plan

Shahzad



TABLE OF CONTENTS

1 Executive Summary ...................................................... 3
2 Situational Analysis ...................................................... ....... 4
2.1 Thorntons Plc...................................................... 4
2.2 Product Analysis.................................................. 4
2.3 Customer Analysis................................................ 5
2.4 Competitor Analysis ............................................... 6
2.5 PEST Analysis...................................................... 7
3 SWOT Analysis............................................................... 9
4 Overall Objectives.......................................................... 10
4.1 Financial Objectives............................................. 10
4.2 Marketing Objectives............................................ 10
5 Marketing Strategy......................................................... 11
5.1 Marketing Segmentation Approaches.................... 11
5.2 Target Market....................................................... 12
5.3 Value Proposition & Positioning............................ 12
5.4 Branding............................................................... 12
5.5 Product Strategy.................................................. 13
5.6 Pricing Strategy................................................... 13
5.7 Distribution Strategy............................................ 14
5.8 IMC strategy....................................................... ....... 14
5.9 Sales Strategy................................................... ....... 14
5.10 Customer Services Strategy................................ 15
6 Sales Forecast & Timetable.......................................... ...... 16
6.1 Sales Forecast................................................... ..... 16
6.2...

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MLA Citation

"Marketing Plan". Anti Essays. 16 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Marketing-Plan-384306.html>

APA Citation

Marketing Plan. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Marketing-Plan-384306.html


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