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Marketing Plan

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Leece’s Fleeces
Business Plan

Lisa Bannister (owner)


Professor Fields

April 14, 2013

1.0 Executive Summary 3
2.0 Company Summary 4
3.0 Products Offered 4
4.0 Market Analysis Summary 5
  4.1 Competition: 5

  4.2 Target Market: 6

5.0 Web Plan Summary 8
6.0 Strategy and Implementation Summary 8
  6.1 SWOT Analysis: 8

  6.2 Implementation: 10

  6.3 Marketing Strategy: 11

  6.4 Sale Forecast 12

8.0 Financial Plan 13
  8.1 Important Assumptions 13

  8.2 Breakeven Analysis 13

  8.3 Projected Profit and Loss 14

  8.4 Projected Cash Flow 17

  8.5 Projected Balance Sheet 17

  8.6 Income Statement for 2012 18

  8.7 Business Ratios 18

7.0 Management Summary 19
  7.1 Staffing and roles 19

9.0 Conclusion 19
Appendix: 20
  Resume of owner 20

  Instructor- Business Department 21

References 23

1.0 Executive Summary

Leece’s Fleeces is a small business specializing in Fleece made products. Their main focus of Fleece products are blankets of all sizes, targeting everyone but focused more so on National Football League fans and parents. Leece’s Fleece actually started out in 2008 under the name of DO U A FAVOR by the same owner. Although Leece’s Fleece was a different name starting out, the owner Lisa Bannister started to get into the fleece side of the business more than the actual favor making side for special occasions. In 2012, Lisa changed the name from DO U A FAVOR to Leece’s Fleece, although she still handles special occasions her main focus is on the fleece products she sells.
Since consumers do know the business as DO U A FAVOR, some of their customers have followed the company as she changed the name to Leece’s Fleeces. With already having an established loyal customer base, this makes it easier to spread Leece’s Fleeces brand and products to those who may not know about the business. Since they are a...

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MLA Citation

"Marketing Plan". Anti Essays. 15 Dec. 2018


APA Citation

Marketing Plan. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Marketing-Plan-528485.html

Chap 137.5 2018-05-03 23:46:22 | 兄弟国语 | Peliculas ONLINE