Marketing Plan for Macrosoft
Macrosoft was founded by five founders on April 4, 2015, to develop and sell smart phones. Macrosoft is preparing to launch a new smart phone, Macrosoft a2, in the market. We are targeting young generation of Bangladesh as our target customer in the market. Our first mission is to make position and create demand for our product in the market. Our first year's objective is to keep first year losses as less as possible.
Current Marketing Situation:
Macrosoft, founded 5 months ago by five entrepreneurs. The current economic condition of Bangladesh is suitable for Macrosoft. The number of smart phone user increasing day by day in Bangladesh. So, the sales of smart phone increasing in the market. Macrosoft can gain competitive advantage by providing smart phone in a suitable price. Macrosoft target a specific segments to gain market share. Current workers of Macrosoft are very much experienced so Macrosoft can satisfy customers by providing higher quality smart phone.
Macrosoft target students, officers, business person of Bangladesh who prefer to use smart phone for intercommunication, internet browsing, share information , games etc. Macrosoft has some additional segments with the specific segment. Macrosoft also target the additional segments. Macrosoft try to satisfy customers by providing better service. After first year, Macrosoft will expand their market worldwide.
The first product of Macrosoft, Macrosoft a2, has the following features-
* 13 MP front camera
* 21 MP main camera
* 5'' LED display
* Octa -core 2.2GHz processor
* 16 GB phone memory
Needs and Corresponding Features of Macrosoft a2:
Segment | Customer Need | Features |
Students | Web browsing, Camera | Wireless web access, 13 MP front camera. |
Business Person | Communication, e-mail | Can communicate with any one at any time, wireless web access. |