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Marketing Strategies Followed by Hr Strategies Essay

  • Submitted by: gimhanthilina
  • on October 18, 2013
  • Category: English
  • Length: 449 words

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Below is an essay on "Marketing Strategies Followed by Hr Strategies" from Anti Essays, your source for research papers, essays, and term paper examples.

SELECTED LANKA is one of the BOI approved company and is primarily engaged in providing IT solutions to small and medium enterprises in Sri Lanka. The company headquarters based in Fiji islands and has administrative centers across Asia Pacific region. The business center in Sri Lanka is located in Biyagama free trade zone. Vision : To become the world’s leader in IT Solutions.

Objective : To increase the market share in BOI Administered Zones by 20 percent in 2015.

2.1

Marketing Strategy

Increase the Sales and administrative expenses in Katunayake free trade zone by 5% (amount to LKR 2,120 million) during the financial year of 2014. 2.1.1 HR Strategies to meet the Marketing plan a) Change the working environment     Install Apple iMac computers to create a modern environment Free snacks and Beverages: Set up break out/ rest/ sleeping/ reading areas for staff Set up a games room (Table tennis and Pool) Anytime access to senior management

b) Introduce Work-at-home scheme  Flexibility of working and complete work at home  Staff who are roomed in Biyagama are entitled for long vacations and can complete the remaining work at home  Casual attire on all Fridays  Organize Fancy dress and weird hair days competition

c) Team work   Give challenging sales targets and permit them to achieve according to their plans Ask team members to create names for their teams and evaluate them by team names
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2.2

Marketing Strategy

Deploy an aggressive marketing campaign targeting Hotel, Hospitality and Food sector in Koggala processing zone from July 2014 to Aug 2014. 2.2.1 HR Strategies to meet the Marketing plan a) Rewards and Recognition scheme  Select the Best customer oriented IT consultant - Employee of the month/ year award  Performance appraisals – Staff Ratings (ratings 1 to 5: Increments/ Bonus/ Deferred cash scheme)  Rewards for family members – Grade 5 scholarships, Insurance scheme  Encourage employees to submit cost saving...

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"Marketing Strategies Followed by Hr Strategies". Anti Essays. 18 Dec. 2018

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APA Citation

Marketing Strategies Followed by Hr Strategies. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Marketing-Strategies-Followed-By-Hr-Strategies-528953.html


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