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Marketing Strategy of Convertible Cap Essay

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Below is an essay on "Marketing Strategy of Convertible Cap" from Anti Essays, your source for research papers, essays, and term paper examples.

There are a lot of gears and garment people wear to look good or to be protected. One example of this is a hat. It is a head covering used for several reasons. It can be worn for protection against the elements, for ceremonial or religious reasons, for safety, or as a fashion accessory. In the past, hats were an indicator of social status. In the military, they may denote nationality, branch of service, rank and/or regiment.
Hats have different styles and looks. The one people uses today in typical days are those so-called “caps”. These are a type of hat with a foam brim and front section and a breathable mesh back section.
Another type of protective covering is a raincoat. It is a waterproof or water-resistant coat worn to protect the body from rain. It comes in a wide variety of colors and styles, from basic waterproof cover-ups to designer jackets. Children and adults may wear these during wet weather, and some workers wear them as part of their daily routine. These protect people and clothing from getting wet, particularly on windy days when the rain is blowing, and they can reduce or eliminate the need for an umbrella. They're especially useful for people who spend long periods outside in the rain, such as children walking to school, landscapers, fishermen, construction workers and flaggers. When worn with matching rain pants and a rain hat, raincoats provide a complete rain suit to protect all clothing and hair from water.
Due to the changing of seasons and of climate, as well as to adapt the changing environment nowadays, we would like to innovate the said the head gear. It is to include raincoat as its feature. When caps are converted into raincoats, it can be more convenient to use, even in everyday living.

Background of the Study
Market Overview
Typically, caps are worn for protection against the heat from the sun, for safety, or as a fashion accessory. While raincoats is an outwear garment that has been designed and...

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