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Mcdonald's in India Essay

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Below is an essay on "Mcdonald's in India" from Anti Essays, your source for research papers, essays, and term paper examples.

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R EV : JAN UARY 31 , 20 0 3

ROBERT E. KENNEDY

R.R. Donnelley: Country and Opportunity Analysis
in Eastern Europe
Introduction
Jim Mauck had less than a week to settle on the recommendation that would likely make or break his
career. Mauck was spearheading R.R. Donnelley’s expansion into Eastern Europe and was scheduled to
recommend an entry strategy to the firm’s executive committee. He had spent the past year analyzing
countries in the region and performing due diligence on more than a dozen potential investments.
Mauck had narrowed his focus to two projects, a commercial printing investment in southern Poland and
a joint venture with a regional publisher/printer based in Hungary. Projections for both businesses
showed attractive returns, but the projects differed on several important dimensions. His
recommendation would likely determine Donnelley’s strategy in the region and how he was perceived
by senior management.

Background
In 1993, R.R. Donnelley & Sons Company was the largest commercial printer in North America. The
firm managed, reproduced, and distributed print and digital information for a wide variety of
commercial clients. Most commercial clients focused on publishing and looked to Donnelley to be a
neutral supplier of specialized printing services. In many cases (e.g. magazines and catalogs) Donnelley
printed products for rival publishers on side-by-side production lines in the same plant.1 With $4.2
billion in revenues and 34,000 employees, Donnelley ranked 117th on the Fortune 500 list based on sales
and 88th based on market capitalization. The firm traced its roots to 1864, when it was founded by
Richard Robert Donnelley, and had gone public in 1956.2
Donnelley’s core business had long been printing magazines, telephone directories, and catalogs in
the United States. Table A reports the firm’s major lines of business:
Table A
Donnelley’s Lines of Business
Line of...

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Mcdonald's in India. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Mcdonald-s-In-India-393318.html


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