Using valid peer-reviewed sources on the Internet, give an updated overview of Coca-Cola's current corporate reputation. How has this changed in the past 5 years?
Currently Coca-Cola’s reputation has raised some however; they still are fighting lawsuits and co
Lobbying & public relationsCoca Cola spent $4,890,000 on lobbying in 2010. $475,000 went to seven outside lobbying firms
In September 2008, Coke hired the Dewey Square Group firm "for communications work regarding climate change, trade and assorted industry issues."
The Zero Movement is an astroturf campaign by Coke to sell a new sugar-free drink called "coca cola zero" in Australia. The campaign has involved viral marketing strategies, including buying billboards and the backs of magazines for ads apparently by "The Zero Movement", as well as putting up posters in public places . There is also a website which includes a manifesto. An alternative, critical site calling itself The Zero Coke Movement describes the campaign:
"Coke does not conduct animal tests and does not directly fund animal tests on its beverages, and is asking its partners and research organizations to use alternatives to animal testing."
In 2012 Coca-Cola was voted number 3 in the most visible company in 2012, according to Harris interactive. That is a step in the right direction. It is known that for any successful company setbacks are bound to happen, it the way you rebound from them. Coca-Cola has risen from a lot of serious issues with their international business and has rebound and face them
Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Explain.
Assume you have just become CEO at Coca-Cola. Outline the...